The Official Kunvay Blog

Learn how to navigate copyright and intellectual property ownership smartly so you own your work, and own your future.

3 Lessons You Can Learn about Copyright & IP from a Startup Founder Who Got Screwed Over by Innovation Exchange (IX) & The Clorox Company in a $45K Open Innovation Challenge

Innovation Exchange Logo FinalClorox FinalYou might think the founder of a startup that helps creatives, freelancers and their clients transfer copyright and intellectual property ownership online would have no problem when it comes to transferring IP rights to his own work to someone else, but you would be wrong.

As Kunvay’s founder, I know exactly what it’s like to run into problems transferring ownership of my work to someone else while getting paid fairly for my contributions.

Transferring and acquiring ownership rights to knowledge work is complex and can be frustrating to administrate.

In this post, you’ll learn three important lessons I learned from a recent experience that could be of benefit to you as well.

So let’s begin . . .

I’ve always been a fan of open innovation and crowdsourcing ever since reading Dan Tapscott’s book, Wikinomics.

No matter how big your organization is (whether you’re a boutique creative studio or Procter & Gamble), there are more smart people outside your organization than inside your organization so why not benefit from ideas and perspectives from the outside?

Today many companies routinely acquire solutions to business problems created by people outside their organization giving rise to intermediary companies like Innocentive and Innovation Exchange (IX) that provide a platform to outsource business challenges to the proverbial crowd.

These intermediaries consult with companies on business problems and then present those business problems in the form of sponsored challenges to solvers like you and me to solve. If a company likes your solution they award you a prize, and you transfer IP rights to your solution to the company. Continue reading

How Writers and Book Authors Can Avoid Common Copyright & IP Pitfalls in 4 Steps

Photo Credit: IMG_0859 by Nathan Gunter Used Under CC BY-NC-ND 2.0.

Photo Credit: IMG_0859 by Nathan Gunter Used Under CC BY-NC-ND 2.0.

It seems like every time you meet up with friends you are greeted with the news that one of them is releasing of some sort of book.

And it each time it happens your thoughts are pulled to that garret space about the garage where you have spent almost the last decade working on the next great American novel.

Lately you’ve been noticing that the neighbors keep checking up on you when they see the lights still on at three in the morning.

It’s probably to make sure you haven’t inadvertently left that old car running again with an oily rag or something stuffed in its exhaust pipe.

You’ve edited your creation again and again and then you edited it just once or maybe twice more in case you might have missed something somewhere.

You’ve researched every historical reference for accuracy, followed every story line to a resolution, assured story continuity with each character’s motivation leading to the achievement of a goal and allowed for a surprising and satisfying resolution of all of the conflicts including one or two of emotional epiphanies.

You figure your family will never recognize themselves in characters which they have inspired and even if they do you’ve prepared a response involving a convenient accusation that they are nursing some sort of narcissistic personality disorder.

You’ve never been more ready. You’re afraid of nothing and nobody. And then, a cold chill runs down your spine as you remember that you still have no literary agent and no publisher.

Your awareness switches focus to the coyotes howling under the summer moonlight and that bottomless pit in your stomach starts to churn and roll with horror as you recognize the fact that as of this moment you are just another unknown and unpublished genius.

Protecting an Unpublished Work

You comfort yourself with thoughts of how your literary hero, James Joyce, got countless rejection letters from publishers all over the world who couldn’t relate to the potential marketability of Ulysses.

The manuscript alone must have weighed three hundred pounds. Can you imagine the “synopsis letter” for that one?

And it is true that the first publishers of Ulysses were arrested and fined for their trouble. Mais avoir le courage, Aloysius, surely your work of art will inspire a far more warm and friendly reception. Right? It will, won’t it?

Step 1

Here is my advice Continue reading

T-Shirt Design Copyright Basics: 3 Facts Every Graphic Designer Should Know About T-Shirt Design

Photo Credit: 12a by Mico Samardzija used under CC BY-NC 2.0

Photo Credit: 12a by Mico Samardzija used under CC BY-NC 2.0

With the increased ability to share creative ideas and art, graphic designers everywhere are finding more lucrative opportunities to profit from their work.

T-shirt designing is a fashionable possibility but very little has been published to give guidance to the budding artists who are providing the designs that make today’s t-shirts so popular.

As the industry flourishes, copyright challenges and questions seem to grow almost as quickly.

Copyright ownership lines are often blurred and it’s a challenge to keep up with the laws and understand who owns what and who can do what to whom!  The maze of legal issues can be overwhelming and distract you from what’s really important – selling your work for profit.

Therefore, if you really want to monetize your graphic design work in the t-shirt world, you’ve got to know your legal rights and understand the copyright laws surrounding this industry. That way you can move forward knowing that your work is being distributed in a way that you’re comfortable with, without the stress of wondering if you’re losing money or control over your designs.

What is Copyright?

Before I go any further, let’s start with a basic definition of ‘copyright’ and what it means to t-shirt designers.

Copyright is the ownership over a piece of work or art and the exclusive right to reproduce, distribute, commercially exploit, and otherwise profit from it.

So, for those of you designing art for t-shirts and other products, copyright generally refers to ownership and control over the art and designs you’re creating for third parties and their products.

The #1 Question T-Shirt Designers Ask Is . . . 

Over and over we hear, ‘When my work is printed on a t-shirt, who owns the copyrights?’

That’s the golden question. Continue reading

What is a Copyright, When is a Formal Copyright Needed, and How to Get One

Copyright CutOut2Artists are incredibly creative and brilliantly innovative people.

They can pull ideas and forms out of the nether world and translate their insights into the material world with expertise through their respective medium and talent.

Their music fills our concert halls, their visual innovations greet us every day on everything from soup cans to ads on the Internet and authors of every genre help us to learn and grow by sculpting words into a content that informs and inspires.

Why would they need copyright protection?

Why do jewelers lock up their diamonds inside their own shop? Obviously, it is because valuable things get stolen.

A copyright is a sort of “locked jewel case” that federal law provides for authors to protect their “intangible jewels” or their legal rights in the original works of art they create. “

What is a Copyright and Why Does it Matter?

The easiest way to conceptualize the intangible rights and interests granted to an author by a copyright of his work is to imagine Continue reading

5 Important Facts You Need to Know about Graphic Design, Copyright & IP that Design School Didn’t Teach You

Photo Credit: 5 Mosaic by Leo Reynolds used under CC BY-NC-SA 2.0

Photo Credit: 5 Mosaic by Leo Reynolds used under CC BY-NC-SA 2.0

For most graphics designers, it’s hard enough juggling the rigors of running a business or staying on top of a hectic freelance schedule.

Add to that the mountain of confusing information surrounding intellectual property (IP) rights, and a vast sea of frustration, and even borderline apathy, might quickly ensue.

However, graphic designers have good reason to get to know the specifics about their IP rights.

Once work is created and made available to the public, the chances of someone claiming the work as their own or reproducing it without giving proper credit can skyrocket in today’s technologically advanced, share-friendly culture. Nothing is more infuriating than discovering that your creative ability is being exploited by someone who has neither the permission nor the right to do so.

Quality Work Needs Quality Protection

Getting the facts about intellectual property laws and how they affect your design work is something that simply cannot be put off.

That’s because just about all the work that designers produce falls under the category of intellectual property, and the wisest thing to do with intellectual property is to protect it.

Remember, just because there is no tangible product involved in your creative process does not mean your work deserves any less protection, or compensation, than other valuable business assets.

Graphics designers also must be prepared to go beyond simply protecting their own work. They also need to make sure they don’t end up infringing someone else’s work as well.

In the design field, as in any other, it’s considered extremely disrespectful and ethically inconsiderate to use someone else design without permission.

It’s imperative that designers stay abreast of what is and is not allowed when it comes to using the images, photos and design elements of other artists and creators.

Fact 1. The Difference Between a Copyright and a Trademark is Use

Several types of intellectual property rule the graphics design world.

There are differences here that are essential to know for interactions with clients as well as for protecting your ideas and creative work.

The two most important IP rights for graphics designers are copyrights and trademarks.

Copyright. A copyright protects any completed graphic element whether registered or not. Even though you Continue reading