Part of being a professional creative is protecting your brand – for most of us, this means slapping a copyright notice on the bottom our manuscript pages or stamping a watermark over images we post online.
After all, copyright is implicit in your work from the moment you’ve put pen to paper or raised the viewfinder to your eye.
But putting a copyright symbol on your work doesn’t do a great deal in terms of providing actual protection for your work or your brand – it’s a bit like pushing the lock button on an older car without an alarm system, it’ll keep the honest thieves out but anyone who really wants to steal the car that day is going to pop the lock and drive away with it.
So what can you do about it?
Start by Marking Your Turf
Adding a copyright notice, embedding a watermark and including author information in a digital file are all adequate means of establishing the fact that YOU created something and YOU intend on keeping control over it.
None of these are going to stop a determined copyright violator, especially in a world where the internet encourages the sharing and free exchange of ideas.
But there is a difference between “sharing” and “stealing” – so your job as a creative professional has to include embedding your brand on your work to the highest possible degree. Continue reading