The Official Kunvay Blog

Learn how to navigate copyright and intellectual property ownership smartly so you own your work, and own your future.

3 Lessons You Can Learn about Copyright & IP from a Startup Founder Who Got Screwed Over by Innovation Exchange (IX) & The Clorox Company in a $45K Open Innovation Challenge

Innovation Exchange Logo FinalClorox FinalYou might think the founder of a startup that helps creatives, freelancers and their clients transfer copyright and intellectual property ownership online would have no problem when it comes to transferring IP rights to his own work to someone else, but you would be wrong.

As Kunvay’s founder, I know exactly what it’s like to run into problems transferring ownership of my work to someone else while getting paid fairly for my contributions.

Transferring and acquiring ownership rights to knowledge work is complex and can be frustrating to administrate.

In this post, you’ll learn three important lessons I learned from a recent experience that could be of benefit to you as well.

So let’s begin . . .

I’ve always been a fan of open innovation and crowdsourcing ever since reading Dan Tapscott’s book, Wikinomics.

No matter how big your organization is (whether you’re a boutique creative studio or Procter & Gamble), there are more smart people outside your organization than inside your organization so why not benefit from ideas and perspectives from the outside?

Today many companies routinely acquire solutions to business problems created by people outside their organization giving rise to intermediary companies like Innocentive and Innovation Exchange (IX) that provide a platform to outsource business challenges to the proverbial crowd.

These intermediaries consult with companies on business problems and then present those business problems in the form of sponsored challenges to solvers like you and me to solve. If a company likes your solution they award you a prize, and you transfer IP rights to your solution to the company. Continue reading