Imagine this . . . You have commissioned a graphic designer to come up with the perfect logo for your business.
After a while the designer comes back with your finished logo.
You are perfectly happy.
You pay the money.
The job is complete.
You assume you own the logo and are free to use it anytime, any place, anywhere.
Unfortunately, this may be the start of your troubles, because unless you have a documented transfer of the copyright by way of an assignment from the designer, the logo is still owned by the designer.
The job is, therefore, not finished, as the copyright issues are still hanging in the balance.
Payment Does Not Confer Automatic Copyright or Intellectual Property Ownership
So, this scenario may be extreme, after all, you have commissioned a logo – your brand identity – and what else are you going to do with your brand identify apart from use it wherever and whenever you can?
However, this is a good illustration of the potential curve balls that exist between creatives and clients, and why it makes good sense for both parties to know explicitly, from the outset, what is expected. Continue reading