The Official Kunvay Blog

Learn how to navigate copyright and intellectual property ownership smartly so you own your work, and own your future.

The Media File that Could: Why Obtaining Full Copyright and Intellectual Property Ownership Matters

Your mother may have told you that sharing is caring, but sharing isn’t always caring when it comes to copyright and intellectual property law.

With the growing popularity of social media platforms, people are sharing images more than ever.

Unfortunately for the creators of the shared media files, few people understand that they are violating copyright law when they upload and post creative work without the authorization of the creator.

Sharing Isn’t Always Caring

One needs only log into Pinterest to find numerous copyrighted images that others have “pinned” or uploaded to the Pinterest website without permission from the image’s owner.

Innocent though it may seem, every time an image is shared without the creator’s permission, a blogger, artist, photographer or graphic designer loses credit for her work and possible income that she could have generated from that work.

This proliferation of copyright infringement can understandably leave a creative feeling a bit down and discouraged.

After experiencing infringement of her work, a freelancer may even wonder whether she can continue to make a profit when her time and hard work easily become mute at the hands of copyright infringers.

After all, a creative can easily put in hours, if not weeks, of thought, work, and editing into a single creative work.

That photo, logo, or written content represents the freelancer’s professional image, work ethic, and indeed, livelihood. Nobody knows better than a freelancer that the widespread violation of an artist’s work equates to theft.

Creating the Media File that Could: How to Protect Your Work

Creatives may feel like they are constantly fighting an uphill battle against technology and social media. But Continue reading