Situations where potential venture capital investors are grilling start-up management always seems to bring the T.V. show “Shark Tank” to mind.
I don’t know how many times I watched as one of the “sharks” on that show told some poor business bait that money would be offered to invest based on a plan to market a license on an app program that showed great potential.
The shark sure sounds like he knows what he is talking about. Or does he.
Because we know that before licensing anything a startup manager needs to have procured a solid copyright.
Generally, a trademark is a symbol, a design or logo of some kind, a slogan, a device, a musical jingle, or even a trade name like Frank Finkelstein’s Fabulous Falafel, which can uniquely distinguish your goods or services from all similar goods or services available in the market place.
The life of a trademark begins with a great idea for a mark or device that can absolutely singularize your product or service from all other competitors out there.
But that is only the starting point.
The odyssey for securing a trade identity really begins when the company needs to meet the challenge of doing all the things necessary to hold on tight to that very unique, differentiating and identifying mark and formally keep the mark for use as its very own.