The Olympics is the biggest sporting event in the world, with London 2012 on course to achieving record-breaking viewing figures across the globe.
The Olympic brand is widely recognized and is, therefore, a significant and highly valuable asset of the Olympic Movement.
The London 2012 Olympics will be remembered for its particularly aggressive stance on brand protection with new laws being passed – the Olympic Symbol etc. (Protection) Act 1995 (OSPA) and the London Olympic Games and Paralympic Games Act 2006.
These laws stand alongside existing copyright, trademark and other intellectual property laws and create a new ‘Unauthorized Association’ Law for the protection of the Olympic brand.
Olympics Sets New High for Brand Protection
Collectively, the brand encompasses a variety of names, phrases, logos and designs, known as the ‘Games’ Marks’.
The legal protection is necessary to preserve the commercial value of the brand and to bestow upon authorized sponsors and licensees of the Games exclusive rights to use the Olympic brands.
At first glance, Continue reading How Copyrights Ruined the Olympics and What You Can Learn From It
Nine months ago, we set out on a mission to find a better way to transfer and own creative work.
That journey led us to create Kunvay, the Paypal of copyright and intellectual property ownership (IP) transfer.
With our launch today at the International Startup Festival in Montreal, we make it easy to transact the sale of knowledge work and transfer copyright and intellectual property (IP) ownership online.
Kunvay is where creativity changes hands in an end-to-end transfer process as easy as a click.
As you know, the sale of knowledge work is considerably more difficult to transact than the sale of physical goods due to the legal complexities surrounding the transfer of IP.
Today, many buyers acquire knowledge work without receiving full ownership rights, unknowingly exposing themselves to significant legal and financial risks.
On the flip side, contracting to provide IP transfer can be onerous, often discouraging creators of knowledge work and freelancers from bidding on small projects. Freelancers loose the work, and clients lose the benefit of the freelancer’s creative expertise.
Enter Kunvay. Continue reading What is Kunvay?